Naturals and organics get standards boost

An overview of the upturn in performance of naturals and organics with the latest developments in certification and product formulation

After suffering the effects of the economic downturn, the natural and organic beauty sector is bouncing back. Judi Beerling looks at the latest developments in certification and product formulation

Consumers are increasingly showing interest again in purchasing green, sustainable, ethical and natural or organic personal care products, or those with the absence of certain chemicals of concern to them. It is not the intention of this article to debate the merits of natural versus synthetic raw materials, but rather to focus on the current state of play in the natural and organic cosmetics market. Product sales in this category were increasing at double digit rates in the UK, as they were in the rest of Europe, before 2009 and high growth rates are envisaged again as the economy starts to recover from the recession. The market share of natural and organic products is predicted to reach 5% of the total personal care product sales in the coming years1, and increasing penetration of these products in different types of retail outlets is expected to drive market growth.

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