New beauty trends at Natural Beauty & Spa Show 2017

There’s no shortage of insights and innovations at this year’s Natural Beauty & Spa Show, which returns to London ExCeL on 2-3 April. Forming part of Natural & Organic Products Europe – Europe’s biggest natural & organic event - it will feature over 250 beauty and personal care manufacturers and distributors.

While the Natural Beauty Theatre will host dynamic new content from some of the biggest names in the natural and organic beauty sector and the Natural Beauty New Products Showcase will highlight the latest innovations to hit the market. Book your ticket today and use priority code NPB44 when prompted.

The movement towards healthier, wellness-oriented lifestyles around the world – complemented by a growing consumer awareness of sustainability, naturality, and ethical labelling, for example, has influenced personal attitudes and ultimately, impacted everyday spending habits. This is certainly true among millennials who, according to research commissioned by the Organic Trade Board last year, are now the ‘most engaged and active’ organic consumer demographic. To put that in perspective, there are around 16.2 million millennials in the UK alone.

Over half (57%) of the 30,000 global consumers taking part in Nielsen’s Global Corporate Sustainability Report in 2015, rated a product’s natural and/or organic ingredients as a key influence on their purchasing decisions. That figure rose to 69% among those willing to pay more for sustainable products.

Trend spotting

With hundreds of innovations on show at Natural Beauty & Spa – from new formulations to pioneering ‘hero’ products – there’s plenty for retailers looking to stay on-trend in an ever-evolving market. Vegan haircare, intimate hygiene, functional beauty, allergy-free products, massage tools, botanical skincare, do-it-yourself cosmetics and cleansers, and eco-luxury organic are just some of best-sellers of today (and tomorrow) being promoted across the show floor. Around 30% of this year’s Natural Beauty & Spa exhibitors are new to the show. Among them are Daniel Galvin Jnr International, Hayo’u, and SKN-RG.

“I think consumers are becoming more and more aware that what they put on their body, is as important as what they put in their body,” says Holly Davies, UK sales & marketing manager at Daniel Galvin Jr International.

“As a result, the last few years have seen a huge growth in demand for organic beauty products, particularly those awarded with legitimate kite marks from independent certification bodies, such as the Soil Association. More recently we have seen sales of totally vegan ranges on the increase, not surprising when you consider there are now over half a million vegans in the UK – three and a half times as many as ten years ago,” she says.

Over 250 natural beauty companies

Natural Beauty & Spa exhibitors also include Pravera, The Soil Association Organic Beauty, NATRUE, Beauty Without Cruelty, Eterno Naturals, Urtekram, Ultra Glow Cosmetics, natracare, Nathalie Bond Organics, Faith in Nature, Natura Siberica, Weleda UK, Inika, Soley Organics, Potter & Moore, Good Bubble, Finders International (Dead Sea Spa Magik), AllergyCertified, Amina's Natural Skincare, Organically Epic, Eve Taylor London, Fit Skincare, Absolute Aromas, Alma Briosa, Trilogy Natural Products, DeVita Natural Skin Care, Dr's Remedy nail polish, Natural Senses, Greenfrog Botanic, Love Boo, The Buddha Beauty Company, and PHB Ethical Beauty.

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