Actress Nicole Kidman has been named as the face of a new 'clean' beauty line by Sera Labs.
Founded in 2018, the US-based CBD brand is a subsidiary of Cure Pharmaceutical.
The new 11-sku Seratopical Revolution pillar includes the Loving Hands Essential Oil, Indulgence Brown Sugar Scrub, Harmony Face & Neck Toner, and Gleaming brightening serum.
The line touts to be plant-based, alcohol-free and non-CBD.
Kidman joined the brand in 2020 as Sera Labs' Global Brand Ambassador and strategic partner, and is said to have collaborated with the company on developing the anti-ageing line.
"I really wanted to create something that was meaningful to me and that I knew people would genuinely enjoy,” said Kidman.
“These products are personal to me from the scent to the texture. I am so excited to share them with the world and hope everyone loves them as much as we do.”
Nancy Duitch, CEO of Sera Labs and Chief Strategic Officer of Cure Pharmaceutical, added: "There are a lot of beauty companies, but the problem is that most of them don’t understand that without an effective delivery system, the products are sitting on top of your skin and clogging your pores.
"Our proprietary formulators have developed a high-tech delivery system which allows the ingredients to go deep into the skin. Our loyal customers will benefit from scientifically backed ingredients that are designed to enhance hydration and rejuvenate collagen."
