The P&G brand also announced an upgrade to the skin analytics tool in the US
P&G-owned skin care brand Olay has announced the global launch of Olay Skin Advisor, a web-based tool that analyses users' skin.
The brand hopes that the tool will help women to better understand their skin care needs, using artificial intelligence technologies to help them find the right products for them.
It aims to make shopping for skin care easier, as the process can sometimes be overwhelming with the vast range of products on offer.
Dr Frauke Neuser, Principal Scientist for Olay, said: “Olay’s research shows that browsing the shelf is the #1 purchase influencer for women, yet one third of women do not find what they are looking for.
“We saw an opportunity to help women understand their skin better than ever, before they even step foot in the store.
”To use the tool, consumers can visit skinadvisor.olay.com on their smartphone or tablet and upload a selfie.
The Skin Advisor then analyses a woman's face to determine her 'skin age' and which specific areas of her face are contributing to that age.
After answering a series of questions about skin concerns and product preferences, the tool then provides the user with personalised product recommendations based on data gathered from the hundreds of thousands of selfies in its database.
As well as the global launch, the brand has also announced an upgrade to the Skin Advisor in the US.
Due to launch in March, the Skin Advisor 2.0 upgrade will feature new optimisation technology to help users upload the best quality selfie, as well as 'synaptic intelligence' which combines data from Olay scientists, skin care experts and consumers to provide more accurate product recommendations.
Olay debuted its Skin Advisor in late 2016, when a beta version of the tool was first made available in the US.