Pure Beauty

Online shopping tipped to reach 53% of sales by 2028

By Becky Bargh | Published: 9-Jul-2019

Despite the results, customers are still wary of data protection among online retailers

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Online shopping is tipped to account for more than 50% of retail sales in the next decade, according to a new survey.

The Digital Tipping Point report, commissioned by London-based law firm Womble Bond Dickinson (WBD), reported three primary factors influencing consumers switching to online shopping.

These included

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