Oral care brand Moon prepares to land in UK market at Boots

The brand’s hero Teeth Whitening Pen was created in partnership with Kendall Jenner, who is also a stakeholder of the business

Kendall Jenner and Shaun Neff

The oral care brand of entrepreneur Shaun Neff, Moon, is preparing to land in the UK.

The brand has inked an exclusive retail deal with Boots, which will stock Moon’s Teeth Whitening Pen, Activated Charcoal Rinse, Clean Slife Waxed Floss, Waxed Flossers, Toothbrush set and two teeth whitening toothpastes (from £6).

The products are said to be infused with proprietary elixirs, which are filled with antioxidants, such as black tea, cranberry extract, coconut oil, ginsberg and echinacea, in order to reduce plaque and combat bad breath.

Moon’s hero Teeth Whitening Pen was created in partnership with model Kendall Jenner, who is also a stakeholder.

Neff founded the brand last year after setting up his sports clothing business Neff Headwear in 2002.

He has since gone to establish Beach House Group, the kick starter company behind brands including Florence By Mills, Marlowe and Tracie Ellis Ross’ Pattern.

Consumers will be able to shop Moon’s product range from 11 March.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies