Swedish direct sales firm Oriflame is launching the fragrance Oriflame Ultimate for men.
Created by Alexis Dadier and billed as appealing to the man who is ‘charismatic, bold, colourful and charming’, it was inspired by 1970s racing driver Gary Gabelich and his vehicle, Blue Flame.
The fragrance features head notes of salt accord, timut pepper, which has facets of wood, exotic fruits and lemon, and Russian clary sage; heart notes of 'hot sand' accord, incense and patchouli, and base notes of cedar, sandalwood and amber. It is available as a 75ml eau de toilette, costing £18.95 (or an introductory price of £12.95) and a 150ml spray deodorant, costing £4.95. The clear glass bottle of the fragrance is an elongated rectangle with rounded shoulders, housing a pale peach juice, and the large stopper is in satin-finish black with a horizontal red line, while the deodorant comes in a black cylindrical tube with a vertical red line.