P&G teams up with Queer Eye's Jonathan Van Ness to share The Art of Shaving

By Sarah Parsons | Published: 25-Feb-2019

The 'grooming expert' on the hit Netflix series will support the brand across its social media marketing

P&G-owned grooming brand The Art of Shaving has teamed up with Jonathan Van Ness, star of hit Netflix show Queer Eye.

As part of its latest social media campaign, The Art Of…, Van Ness offers advice on gifting, shaving, hair care and more.

The hairdresser-turned-television personality attracted critical acclaim for his honest approach to self care as the ‘grooming expert’ on Queer Eye.

"We wanted to work with Jonathan because he's the go-to grooming expert," said Todd Brisky, CEO of The Art of Shaving.

"More importantly he's an inspiration to the millions of Queer Eye fans around the globe.

“His positive outlook on life and ability to bridge the divide between race, gender and background through his message of living well and looking your best connects with everyone."

The video series is now live on theartofshaving.com, YouTube and social media channels.

Founded in 1996 as a luxury shaving and skin care retailer, The Art of Shaving was purchased by P&G in 2009.

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