Pure Beauty

Paco Rabanne expands into make-up amid business shakeup

By Alessandro Carrara | Published: 29-Jun-2023

As part of a rebrand, the Puig-owned business has also dropped its first name to become simply Rabanne and created a new logo

Fragrance and fashion brand Paco Rabanne is entering into make-up for the very first time, alongside a branding overhaul and new global expansion plans.

Lip products, eye shadow palettes and pigments will feature in the Puig-owned brand’s debut cosmetics collection, which launches into Selfridges and Sephora this September. 

The business has also dropped its first name to become simply Rabanne, and updated its brand logo using typography inspired by the eponymous founder’s debut perfume Calandre.

“On the eve of its 60th anniversary, Paco Rabanne becomes Rabanne,” the brand said in a statement.

"Simplified and more international in spirit, the name change to 'Rabanne' represents a pivotal moment for the maison as it celebrates a decade of remarkable growth and looks forward to shaping a new future uniting fashion and beauty as a one unique signature and

Rabanne is set to open a new flagship boutique in New York as part of its expansion goals. 

British-born make-up artist Diane Kendall has also been appointed as the Global Beauty Creative Director, a newly created role.

Julien Dossena, who has served as Creative Director for the past decade, will continue to head up the brand following the brand’s updated look.

The group is best known for its eccentric clothing designs using unconventional materials like metal, paper and plastic.

This in addition to its extensive perfume line including popular scents Lady Million and 1 Million, which were created in a collaboration with Barcelona-based fragrance business Puig.

Founder Paco Rabanne died at the age of 88 in February this year.

He began his career creating jewellery for Givenchy, Dior and Balenciaga and went on to found his own fashion house in 1966.

Luxury fashion houses have been further investing or expanding into the beauty sector in recent years.

This includes Victoria Beckham’s fashion label, which launched a make-up range in 2019. 

Earlier this year Dolce & Gabbana also took its beauty production in house to produce its own cosmetics, skincare and fragrances.

French luxury group Kering also created a completely new beauty division, Kering Beauté, in 2023.

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