Paula’s Choice launches overnight mask inspired by Nordic ingredients

By Becky Bargh | 19-Sep-2019

The brand was founded by Paula Begoun, dubbed The Cosmetics Cop, in 1995

Paula’s Choice launches overnight mask inspired by Nordic ingredients

Skin care brand Paula’s Choice has added a new overnight mask to its product line-up.

Inspired by Nordic ingredients, the new Super Hydrate Overnight Mask (£29) contains a blend of cloudberry and reishi mushroom to improve hydration and soothe redness.

Meanwhile, glycerin and shea butter work to replenish dull skin and reinforce its protective barrier.

To use, the brand recommends applying to the face and neck, and rinsing off after 20 minutes or wearing overnight.

Paula’s Choice was founded by American businesswoman, author and radio host Paula Begoun in 1995.

Dubbed The Cosmetics Cop, a title she obtained from appearing on The Oprah Winfrey Show, Begoun launched her skin care brand to help consumers tackle skin care concerns including acne, redness and rosacea.

She has since written 21 books on beauty.

Her latest product is now available via and

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