Rochelle Humes partners with Max Factor

Limited edition Luxe Collection launches exclusively at Superdrug

Byzantine Luxe is the first of five looks to be launched exclusively at Superdrug.

Cosmetics brand Max Factor has unleashed its new partnership with The Saturdays music star and television presenter Rochelle Humes. The pairing is exclusive to Superdrug with a number of glamorous beauty looks inspired by Humes’ on-the-go lifestyle.

Max Factor make-up artist Caroline Barnes has used her artistry, the latest trends and the brand’s new products to create the looks.

The first of the five looks is called Byzantine Luxe and the limited edition ‘Luxe Collection’ products that can be used to create the look launched exclusively in Superdrug on 6th April. It is inspired by the opulent jewelled tones and gold embellishments of the Middle East.

Humes says: “I love the opulent golds in the Byzantine look. I’m naturally drawn to these tones and shades and love the soft smokey eye in contrast to the coral lip.”

Barnes adds: “For this look, the eyes are kept simple but strong. Lashes are defined, partnered with a cat flick and subtle gold smokey eye. Rochelle looks amazing in a coral lip colour, so here we’ve used Lipfinity in ever sumptuous from the limited edition Luxe Collection. After applying, pat lightly with a tissue to create the beautiful matte lip that accentuates the gold tones in the eye shadow.”