Russia-Ukraine war: Natura unveils The Body Shop, Avon and Aesop strategy

Published: 11-Mar-2022

The Brazilian beauty conglomerate will suspend exports from Russia and halt imports to key brands

Natura & Co, the maker of The Body Shop, Aesop and Avon, has unveiled its operations strategy for the Russia-Ukraine war.

The Brazilian beauty conglomerate confirmed it will suspend product delivery in Russia to The Body Shop and Aesop franchise partners.

Avon will continue to supply its social selling representatives in the country to "sustain their financial independence".

The B Corp-certified brand owner has suspended exports of Avon products from Russia and will assess imports into the country.

Avon's Russian manufacturing site currently predominantly produces cosmetics for the local market.

The brand's fragrance portfolio, which is currently produced in Russia, is expected to be moved to Poland.

Central and Eastern Europe is a strong market for the direct-selling brand, with Russia being the strongest sales driver.

For the entire Natura & Co group, Ukraine and Russia contribute 5% to overall sales.

"At a time when war is again impacting millions of people, our thoughts are with our teams in Ukraine and Russia," said Roberto Marques, CEO of Natura & Co.

"More than ever at Natura & Co, in the face of violence, we believe in dialogue and in the power of the collective to restore peace."

Natura & Co said it has donated more than R$3m to relief organisations in Ukraine, such as the Red Cross, and provided personal care products to refugees.

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