Sara Hill has launched a new campaign for her make-up range celebrating inclusivity, individuality and self-expression. The campaign showcases the brand's highly-pigmented products on three models – two of which are men.
The #makeupforhumans campaign celebrates fluidity and equality in cosmetics. Sara Hill Make-up is designed for both genders and the campaign aims to promote this inclusive message. Make-up artist and brand founder, Sara Hill, commented: "I came up with #makeupforhumans because I wanted to expand the reach and acceptance of make-up."