Schwan Cosmetics becomes latest brand to join Sustainable Packaging Initiative

The initiative, founded by L’Oréal and sustainable strategists company Quantis, works to bring cosmetic brands together to guide sustainable packaging policies

German-based beauty brand Schwan Cosmetics has become the latest brand to join the Sustainable Packaging Initiative for Cosmetics (SPICE).

SPICE was founded by L’Oréal and sustainable consultancy company Quantis to bring beauty brands together to guide sustainable packaging policies and drive innovation to meet consumers’ environmental expectations.

Schwan Cosmetics will join beauty giants Coty, Shiseido, LVMH, Chanel, Avon, L’Occitane, Hermès, Sisley, Heinz Glas, Clarins and L’Oréal as part of the initiative.

Dagmar Chlosta

Dagmar Chlosta, Chief Market Officer for Schwan Cosmetics, said: “Joining the SPICE initiative is a logical step in our path to sustainable innovation.

“As a beauty manufacturer, we want to provide consumers with eco-friendly products and packaging that are in line with their beliefs in a sustainable planet.

“This is why we invest heavily in sustainable innovation on the packaging side.”

She continued: “Being part of SPICE gives us the perfect opportunity to shape the future of the beauty industry hand-in-hand with other cosmetics brands and suppliers and to influence product impact on the environment in a positive way.”

The brand creates products for face, lips, eyes and brows, including a range of concealers and highlighters all in a pen format.

It also offers personalised products for its consumers, including customisable colours and textures.

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Schwan Cosmetics (more information, website)