Sensai: Pioneering Super Premium Skin care

Sensai's Yuki Naito looks to the future

Underpinned by exclusivity and luxury, Sensai’s Company President Yuki Naito talks to Cosmetics Business about the future for Kao-owned skin care brand Sensai...

How has your brand evolved since its original launch?
In 1979 Kanebo launched in Harrods, London; the Sensai line followed in 1983. In 1989 we launched Kanebo Sensai Ex La Créme – the most expensive cream on the European market at the time. We are real pioneers of ‘super prestige’ skin care. Ten years later we launched our core range Kanebo Sensai Cellular Performance. In 2011, we rebranded to Sensai, separating it as a brand. We created a new brand image – the Sensai Universe.

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