Shiseido unveils AW14 colour launches

Shiseido has unveiled its colour launches for AW14

Shiseido has unveiled its colour launches for AW14.

Sheer and Perfect Compact (£29) is a light powder formulation encased in a signature camellia-shaped portable compact. It provides sheer yet buildable coverage, hiding discolouration and imparting a healthy glow, according to the brand. The formula uses Optical Illusion Technology to wash skin in an ultra light veil of coverage, while Shiseido's unique SMK Glow Up Powder is blended in to illuminate the skin. It is available now.

Instead of using an oil network to hold the powder foundation structure together, Sheer and Perfect Compact uses air for a light pressure release technique, so that the powder particles disperse quickly and smoothly onto skin. It is available now in 11 shades.

Also new is five new shades of Lacquer Rouge lip gloss (£23.50): Doll Face, a fresh, warm pink; Rose Grey, a greyish rose; Ophelia, a soft, luminous pink; Tango, a passionate red/purple; and Viola, a copper-tinted violet; and three new shades of Luminizing Satin Eye Colour Trio (£35).

Using the brand's advanced colour and light technology for maximum colour pay off and lasting power, the new shades are: Static, a trio of luminous, translucent pale tones; Vinyl, a combination of rainbow glazed black, vivid synthetic green and chartreuse yellow; and Floracouture, a trio of deep burgundy, glowing orange and shimmering violet pink. The new Lacquer Rouge and Luminizing Satin Eye Colour Trio shades are available from 2 October.

Finally, Future Solution LX Total Radiance Foundation (£65) is a cream foundation with advanced skin technology which delivers cutting edge anti-ageing skincare and make-up in one, for a healthy complexion and dewy finish, according to the brand. It delivers a long lasting formula that adapts to skin. It is available from 18 September.