Shoppers more likely to buy beauty from brands supporting women’s rights this Mother’s Day

By Becky Bargh | 23-Feb-2021
Fragrance Skin Care Marketing

Female-supporting causes will sway shoppers decision on their beauty gifts, a Cosmetics Business survey finds

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The vast majority of shoppers are more likely to buy a gift for Mother’s Day, 14 March, from a brand that supports causes for women.

A new survey by Cosmetics Business, in partnership with Your Beauty Club, found almost

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