Silver sisters: Grey is hair care's new booming category

By Sarah Parsons 10-Jan-2022

Following many women embracing their natural hair colour during lockdown, grey has become the shade of the moment

Image via Wella Professionals

The beauty industry's trending hair colour is not peach blonde, mermaid teal, or even a classic chestnut brown. The hair shade that is the talk of the town? Grey.

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Instead of being 'hag-like', 'dowdy', or 'letting go', this grey is ...

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