Following many women embracing their natural hair colour during lockdown, grey has become the shade of the moment
Image via Wella Professionals
The beauty industry's trending hair colour is not peach blonde, mermaid teal, or even a classic chestnut brown. The hair shade that is the talk of the town? Grey.
Instead of being 'hag-like', 'dowdy', or 'letting go', this grey is ...
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business
