Skincity launches colour cosmetic range with kind-to-skin ingredients

The beauty retailer launched earlier this year for UK customers

Beauty retailer Skincity has launched a new make-up brand combining kind-to-skin ingredients with high colour pigments.

MakeTheMake comprises a range of skus including a primer, concealer, foundation, bronzer and highlighter (from £9).

According to the brand, the collection took two years to develop and is blended with a range of active ingredients to provide instant results and improve skin’s quality over time.

Product Development Manager Sofia Mellström said the team wanted to create a range of colour cosmetics that acted like a skin care range.

She said: “We weren’t content with the idea that make-up should care for the skin, we believe it should actually be skin care with added pigment.”

The brand also offers a range of make-up brushes and accessories.

Customers can now shop the new range via makethemake.com and the Skincity UK website.


Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies