Beauty retailer Skincity has launched a new make-up brand combining kind-to-skin ingredients with high colour pigments.
MakeTheMake comprises a range of skus including a primer, concealer, foundation, bronzer and highlighter (from £9).
According to the brand, the collection took two years to develop and is blended with a range of active ingredients to provide instant results and improve skin’s quality over time.
Product Development Manager Sofia Mellström said the team wanted to create a range of colour cosmetics that acted like a skin care range.
She said: “We weren’t content with the idea that make-up should care for the skin, we believe it should actually be skin care with added pigment.”
The brand also offers a range of make-up brushes and accessories.
Customers can now shop the new range via makethemake.com and the Skincity UK website.
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