Skinny Tan delivers ‘exceptional performance’ over past year

Brand achieves the highest monthly revenues for parent company InnovaDerma for four months in the second half of financial year 2017

Skinny Tan has emerged as the shining star of parent company InnovaDerma’s last financial year.

The UK beauty and personal care company announced that its revenue and profits will be “well ahead” of expectations for the full-year to 30 June, with underlying profit before tax forecast to grow by 355% to roughly £1.28m.

The company’s Skinny Tan self-tan brand, sold through Superdrug, was identified as a key revenue driver and described as having put in an “exceptional performance”.

Skinny Tan achieved the highest monthly revenues for four months in the second half of financial year 2017.

The brand is now launching into Boots stores through 35 of its largest locations. Boots Ireland will be carrying the product in 65 of its 80 stores from July.

Haris Chaudhry, Executive Chairman of InnovaDerma, said: "We have been working hard to execute our strategy and I am delighted that this has delivered strong sales and growth in profitability.

“Our ability to extend our flagship brand, Skinny Tan, to launch new products successfully and to expand our diverse portfolio of premium brands, together with a robust balance sheet, means we are strongly positioned for future growth.”

InnovaDerma has plans to invest further in Skinny Tan and announced it has secured a new channel to enhance the brand’s professional sales through a partnership with the London School of Beauty & Make-up – part of the Urban Retreat group of companies.

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