Smashbox's VP of Product Development on the future of beauty retail

From 3D printed lipstick to in-store GIF boomboxes, Smashbox is at the cutting-edge of beauty retail innovation

Jill Tomandl

This year, Smashbox caused waves in the beauty industry when it announced it had launched a service to enable consumers to 3D print lipstick in-store.

The Estée Lauder-owned brand also opened a brand new flagship in London's Covent Garden, which has become a destination for pioneering beauty brands looking to catch the eye of millennial beauty shoppers.

So what does it take to be at the cutting-edge of beauty retail today? Here, Jill Tomandl, VP of Product Development & Innovation at Smashbox, talks to Cosmetics Business about why she was first attracted to the beauty industry, her role in NPD today and why listening to junior team members is so important...

What inspired you to enter the beauty industry?
I was inspired to enter the beauty industry because it is a dynamic field that is always evolving with innovation and trends.
I studied art, design and packaging engineering. My goal was to conceptualise and design product and packaging, but also have the technical understanding of how it’s made. My first job in beauty was as a packaging engineer working in the package testing lab at Merle Norman Cosmetics. 

What advice would you give to someone starting out in beauty?
Internships are a great way to get in the door and experience different departments. Find a mentor who can help coach you. Learn by listening and absorbing everything.

What are some of the most significant changes in your area of expertise in the past few years?
Packaging needs to be . . .

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