Snapchat ramps up social beauty commerce with new AR shopping experience

By Becky Bargh 26-Jan-2022

Making social shopping ‘simpler and more engaging’, the platform allows beauty shoppers to quickly access product catalogues from cosmetic sellers

Snapchat's new AR capabilities help customers get product details and descriptions faster

Social media platform Snapchat has rolled out a new AR shopping experience in a bid to build on its social commerce capabilities for beauty brands.

Sign up for your free email newsletter

Said to make AR shopping ...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business