Pure Beauty

Soaper Duper announces nationwide roll-out with Tesco

Published: 31-Jan-2017

The eco bath and body range from the maker of Soap & Glory is starting a UK-wide distribution in February with the leading supermarket chain

Soaper Duper, the bath and body range with over 90% naturally derived ingredients will be stocked in Tesco stores and on its website from the end of February.

The brand, which launched at UK department store Liberty in October 2016, prides itself on being an affordable guilt-free body care brand with no plastic microbeads, parabens, or phthalates. The range includes shower gels, body butters, hand creams and scrubs.

Marcia Kilgore, Soaper Duper’s Advisor At Large and Brand Founder following the success of her existing beauty brand Soap & Glory says: “We’re incredibly excited to have the opportunity to reach so many people with distribution at Tesco.”

She adds: “Our mission was to create a loveable and conscientious brand that gives soap and water back to communities who need it. That will happen faster now and we’re delighted to do it with a visionary retailer who realises that every little helps.”

Late last year, Tesco was the first UK-based grocery retailer to announce it had achieved the elimination of ocean contaminating plastic microbeads from personal care products.

Ashwin Prasad, Health, Beauty & Wellness Director at Tesco says: “We love what Soaper Duper stands for. It makes fun, natural, ecologically-conscious high-quality bath and body products with a brand mission to change the world, one shower gel or body butter at a time, and sells at a fantastic price point. We think Tesco’s customers will love it.”

Soaper Duper launches in Tesco and tesco.com nationwide from 22 February with the RRP starting at £5.50.

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