Cosmetics Business picks: Bridgerton beauty launches transporting us to the Ton

By Lollie Hancock | Published: 30-Jan-2026
Body Care Colour Cosmetics Fragrance

As the hit Netflix television series returns for its fourth season, discover the best Bridgerton beauty collaborations from Dove, Floral Street and more that are inspired by the show

You need to be a subscriber to read this article.
Click here to find out more.

Dearest gentle reader, high society is back on our screens as Bridgerton returns to Netflix for its fourth season – bringing with it a number of new and limited edition beauty launches based on the British regency era television show.

‘Regency core’ is on the rise as a result, with salon booking system company Fresha reporting a 78% surge in searches for the term as the show returns to the streaming platform.

While the Regency era and British aristocracy does not lend itself well to product placement within the show, beauty brands are still making the most of the much-loved drama through themed fragrances and limited edition launches to transport fans to the Ton.

Without further ado, it is time to introduce the diamonds of this season’s beauty offering.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Floral Street unveils Bridgerton fragrance as it builds on brand collaboration success

Read more
The British fragrance brand’s new floral gourmand eau de parfum, Enchanted Masquerade, has been created in partnership with Netflix to mark the launch of season four of the popular television show

Trending Articles

  1. LVMH hails ‘remarkable’ Sephora performance in 2025 amid ‘unfavourable’ global environment Rhode’s debut at Sephora, along with Dior and Guerlain fragrance launches, helped boost LVMH’s performance, but there was a mixed picture in the wider business amid geopolitical and economic disruption
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Atelier Cologne opens first Hong Kong boutique The store is the company's first in Asia
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    How male fragrances are getting a much-needed elevation in 2026 Prada, Aramis and Ralph Lauren are among the luxury brands pushing the needle forward for innovation in the male fragrance category, but are these changes matching the newfound demands from male shoppers?
  4. Estée Lauder reformulates ‘loved’ hero foundation Double Wear The beauty giant has reimagined its bestselling complexion product, claiming that new Double Wear Stay-in-Place Makeup delivers coverage like the original, but with ‘even better make-up and skin care benefits’

Upcoming event

Paris Packaging Week 2026

5-6 February 2026 | Paris, France See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Floral Street unveils Bridgerton fragrance as it builds on brand collaboration success

The British fragrance brand’s new floral gourmand eau de parfum, Enchanted Masquerade, has been created in partnership with Netflix to mark the launch of season four of the popular television show
Body Care

Dove targets younger shoppers with netflix partnership: limited edition bridgerton collection

Dove is joining forces with Netflix, Shondaland, and the globally acclaimed series Bridgerton for an exclusive limited-edition range, set to launch in January 2026 across UK grocery and high street retailers
Colour Cosmetics

Rimmel London teams up with Red Bull and Lily Smith for gravity-defying mascara launch

The Coty-owned make-up brand enlisted five-time national All-American gymnast and Red Bull athlete Lily Smith to take on a daring stunt in New York, US, in celebration of a new addition to its Thrill Seeker mascara line
Fragrance

Kylie Cosmetics unveils ‘addictive’ third fragrance Cosmic Intense

The third scent from Kylie Jenner’s Coty-owned beauty brand is an ambery gourmand which is described as a ‘warmer’ and ‘creamier’ version of her debut scent Cosmic
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Updated: From Pat McGrath to Dr. Jart+ – beauty brands which could find new owners in 2026

A number of beauty brands are on the market and could soon find new owners. Cosmetics Business looks at what could happen in 2026 following 2025’s busy year for beauty M&A
Colour Cosmetics

Covergirl taps US sprinter Gabby Thomas for new tubing mascara campaign

The Coty-owned make-up brand has partnered up with the three-time gold medalist to promote its latest Eye Enhancer Wrap Tubing Mascara
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Galderma, Rhode, Kering and more: The biggest beauty brand acquisitions in 2025 reshaping the industry

From Hailey Bieber’s Rhode being bought by e.l.f. Beauty to L’Oréal doubling its stake in Galderma and snapping up Kering Beauté, Cosmetics Business rounds up this year’s biggest beauty acquisitions and how they will impact the wider landscape
Subscribe now