South Asian cosmetics markets grow as consumers embrace local brands
Colour Cosmetics | Hair Care | Skin Care
More and more local brands are benefiting from the region's continued growth as middle class tastes expand
South Asia’s growing personal care product sector is of increasing importance to international brands, with growing middle classes among vast populations creating a honeypot market with consumers, many accustomed to English-language marketing.
As the region’s hub and overwhelmingly most populous country, India’s beauty and personal care industry will generate sales worth . . .
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