Tanning brand makes inclusivity a priority and makes commitment to end cyberbullying with Cybersmile link-up
Self-tanning brand St. Moriz is showing off its diverse product range with a new TV advert launching today.
‘A Tan For Every Tone’ ad, created in partnership with video production company Koala TV, showcases the brand’s inclusive product range, with shades from light to ultra-dark, and introduces St. Moriz’s rebranded packaging.
To cement its position as a brand committed to inclusivity and acceptance of everyone, the advert will announce St. Moriz’s charity link-up with Cybersmile, a foundation that provides support for those that are victims of cyberbullying.
Together, the teams will work to actively campaign to end abuse online.
“We are thrilled to announce the launch of our new TV ad and partnership with Cybersmile,” said Belinda Parkinson, Senior Brand Manager at St. Moriz.
“This advert showcases the brand’s core values and promotes inclusivity, which is very important to us at St. Moriz.
“We want to support the movement in preventing cyberbullying and we’re really excited to be working with Cybersmile on this.”
She added: “Every body is beautiful and we want to help our customers feel more confident and help them feel glowing both inside and out.”
Meanwhile, James Rees, Managing Director at Koala TV added: “The ‘A Tan For Every Tone’ ethos was at the centre of our creative as we wanted to carry forward to strong brand values of fun and inclusivity, developing a bold look and feel that would be instantly distinctive.
“We can’t wait to see it on air.”