Sub-Saharan Africa bursting with potential

Demand for personal care and beauty products in sub-Saharan Africa is growing at a rapid pace, as wealth in the region spreads

Demand for personal care and beauty products in sub-Saharan Africa is growing at a rapid pace, as wealth in the region spreads, report Peta Lee from Pietermaritzburg, Wachira Kigotho from Nairobi, Patricia Oben from Douala, Cameroon, Matthew Newsome from Addis Ababa, Clemence Manyukwe from Harare and Andrew Green from Juba, South Sudan

Manufacturers of cosmetics and personal care products in sub-Saharan Africa are profiting from a growing and increasingly stable regional market, where economic growth is increasing demand for personal luxuries.

This report provides an overview of the region, notably from South Africa, Nigeria, Ethiopia, Kenya, Zimbabwe and South Sudan

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