Superdrug debuts TikTok’s first high street make-up stand in-store with e.l.f. Cosmetics

The health and beauty retailer has launched the in-store innovation with e.l.f. Cosmetics, after the brand's campaigns went viral on the social media platform

TikTok users familiar with the social media platform’s viral campaigns with e.l.f. Cosmetics will now be able to shop the featured make-up at Superdrug.

The health and beauty retailer has launched TikTok’s . . .

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