Superdrug has expanded to Scandinavia.
Consumers in Denmark, Finland and Sweden will now be able to buy beauty products from the retailer via superdrug.com.
The decision is Superdrug’s second investment outside of the UK, following the A.S. Watson-owned retailer’s move into Ireland in 2015.
As well as placing online orders, Scandinavian customers will be able to become members of Superdrug’s loyalty scheme, the Health & Beautycard.
Simon Comins, Superdrug Commercial Director, said: “We are delighted to be able to offer our unique brand of on-trend beauty, quality, wellbeing and health products and excellent value toiletries to more customers.
“As well as our cruelty-free own brand products this move will open up new territories for our exclusive brands such as Zoella and Makeup Revolution, and we’ve timed the launch to allow even more people to take advantage of our Christmas gift offer.”
