The UK high street retailer says it is responding to demand from consumers, after research revealed that two fifths of those from black or mixed race backgrounds find it difficult to find suitable hair care products
Four new black owned hair care brands have landed on Superdrug’s shelves, as the retailer prioritises accessibility for black and mixed race consumers.
The exclusive-to-Superdrug brands include: . . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business