The British beauty retailer has seen a spike in bronzing sales thanks to fans of the ITV2 reality dating show
Superdrug’s sponsorship deal with British dating reality TV series Love Island is proving to be a scorching success.
According to figures revealed to Cosmetics Business, 200,000 consumers visit the retailer’s website immediately after the show.
Product placement ...
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business