Superdrug sales heat up with Love Island deal

The British beauty retailer has seen a spike in bronzing sales thanks to fans of the ITV2 reality dating show

Superdrug’s sponsorship deal with British dating reality TV series Love Island is proving to be a scorching success.

According to figures revealed to Cosmetics Business, 200,000 consumers visit the retailer’s website immediately after the show.

Product placement . . .

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