Sustainable Geka mascara scoops MakeUpIn packaging award

22-Jun-2020

Geka's sustainable REBORN mascara has been selected from 84 evaluated products by the MakeUpIn expert’s committee in the IT products packaging category

The mascara contains sustainable solutions for all 5 components of the liquid cosmetic packaging and the packaging in total is made of 93% sustainable material share.

  • Bottle: made of 100% PCR-PET
  • Cap: made of 100% PCR-PP
  • Brush: brand-new exclusive EOSgreen and EOSgreendelta fibers – bio-based fibers consisting of 100% renewable raw materials derived from the castor oil plant
  • Wiper: made of LDPE with a bio-based content of 84%, derived from sugar cane. In addition, it partially consists of recycled PIR-LDPE material from GEKA production. Grinding stock is reused by placing it into the recycling process, reducing material waste to a minimum
  • Thread part: made of 100% bio-based materials delivered from the renewable castor oil plant.

When it comes to looking for a natural origin mascara and maintaining the great performance of a classical makeup at once: The clean and cruelty-free mascara of the “Reborn” collection is the answer.

The tenderLOOK brush is not only made of sustainable material, it performs beautifully elongating and separated lashes. The 100% renewable and biobased fibers are made from the castor oil plant.

The triangular-shaped exclusive EOSgreendelta fiber improve the separation of each single lash for a fantastic fanned-out look. The brush glides smoothly over the lashes and grabs the lashes by the roots to the tips for a portion of extra length.

The pointed brush tip allows for precise application in the inner eye corners without smudging the skin. The result: a lovely natural eye look.

It is part of Gea'ss collection “Reborn” - a sustainable beauty collection that gives plastic packaging a second life. GEKA's sustainable packaging solutions for lip and eye use recycled materials or biobased alternatives.

Paired with clean, cruelty free, super-food formulas, no unnecessary ingredients for brow, lash and lip. Decorated in soft pink colors and spring flowers. A kit for both mindful self-care and responsible contributions for a positive future.

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