Sustainable Geka mascara scoops MakeUpIn packaging award


Geka's sustainable REBORN mascara has been selected from 84 evaluated products by the MakeUpIn expert’s committee in the IT products packaging category

The mascara contains sustainable solutions for all 5 components of the liquid cosmetic packaging and the packaging in total is made of 93% sustainable material share.

  • Bottle: made of 100% PCR-PET
  • Cap: made of 100% PCR-PP
  • Brush: brand-new exclusive EOSgreen and EOSgreendelta fibers – bio-based fibers consisting of 100% renewable raw materials derived from the castor oil plant
  • Wiper: made of LDPE with a bio-based content of 84%, derived from sugar cane. In addition, it partially consists of recycled PIR-LDPE material from GEKA production. Grinding stock is reused by placing it into the recycling process, reducing material waste to a minimum
  • Thread part: made of 100% bio-based materials delivered from the renewable castor oil plant.

When it comes to looking for a natural origin mascara and maintaining the great performance of a classical makeup at once: The clean and cruelty-free mascara of the “Reborn” collection is the answer.

The tenderLOOK brush is not only made of sustainable material, it performs beautifully elongating and separated lashes. The 100% renewable and biobased fibers are made from the castor oil plant.

The triangular-shaped exclusive EOSgreendelta fiber improve the separation of each single lash for a fantastic fanned-out look. The brush glides smoothly over the lashes and grabs the lashes by the roots to the tips for a portion of extra length.

The pointed brush tip allows for precise application in the inner eye corners without smudging the skin. The result: a lovely natural eye look.

It is part of Gea'ss collection “Reborn” - a sustainable beauty collection that gives plastic packaging a second life. GEKA's sustainable packaging solutions for lip and eye use recycled materials or biobased alternatives.

Paired with clean, cruelty free, super-food formulas, no unnecessary ingredients for brow, lash and lip. Decorated in soft pink colors and spring flowers. A kit for both mindful self-care and responsible contributions for a positive future.

Packaging can be both aesthetic attractive and sustainable. We offer truthful, responsible solutions. Learn more and contact us today.

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