GEKA - The global leader in hightech mascara innovation

Published: 12-Mar-2026 Featured companies: GEKA
Packaging

For more than a century, GEKA has shaped the future of lash beauty through exceptional brush craftsmanship, technical precision, and visionary product development. Evolving from a traditional brush maker into a global leader for mascara applicators and cosmetic packaging, GEKA is trusted by more than 180 brands worldwide — from iconic beauty houses to emerging indie labels. With patented technologies, deep material expertise, and sustainable innovation, GEKA sets the standard in the global mascara industry

From Heritage to Technology Leadership

Founded in 1925, GEKA has continuously advanced fiber brush expertise since 1960. Today, the company is recognized as the world’s leading competence center for mascara applicators, producing over 84.5 million twistedwire brushes annually and offering 600 brush designs supported by five patented cutting and grinding technologies.

Innovation in Fiber and Molded Brush Technology

GEKA’s twistedwire brushes use exclusive, partly patented filaments developed. inhouse, with all system components aligned and tested in GEKA’s laboratory. Molded brush leadership is equally strong: since 2004, GEKA has produced over two billion molded brushes and remains the only supplier mastering all molding technologies, including SANDWICH™ and Moltrusion™.

A Creative, Collaborative Partner for Brands

GEKA empowers brands through cocreation, particularly via the Mascara Workshop in Bechhofen, where complete mascara concepts are developed within a single day. From sustainable materials to turnkey services, GEKA delivers the innovation, reliability, and differentiation brands need to thrive in a competitive beauty landscape.

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We are a leading manufacturer, supplier and wholesaler for innovative high precision beauty application solutions including mascara, lip gloss, concealer, micro brushes and...
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GEKA through to the finals at MakeUp in Los Angeles Innovation Awards

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GEKA, the beauty brand of medmix, has been named as a finalist in the Innovation & Trends (IT) Awards at the MakeUp in Los Angeles show. The company is one of just five finalists in the packaging category, recognizing the impressive performance of GEKA’s innovative lift-up FIBER solution

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