US TV shopping channel Evine has announced a new partnership with beauty brand Ready to Wear.
The product line-up will include exclusive offers for Evine, including the Brow Artist Duo, a set of two brow pencils and the brand’s Divineluxe Lipstick Trio.
Michael Henry, CMO at the retailer, said: “We are incredibly excited to bring Ready to Wear to our customers and know that they will find great joy in using this established brand for all their go-to make-up needs.
Created by Joanne Benjamin, the brand features products for eyes, cheeks, lips and 15 foundations in liquid and powder form.” Henry added.
“Joanne’s heart and soul behind Ready to Wear is so clearly evident and with such a wide assortment of options within the line.”
From 10 July, shoppers can expect to see product trials and tutorials on Evine via Directv channels, Dish Network, Apple TV, Roku, Amazon fire TV, selected Samsung Smart TVs, YouTube and the national channels.
Benjamin added: “I am a firm believer that make-up is the final accessory to every outfit - whatever phase of life the wearer is in, Ready to Wear can be tailor made to complement any look from day to night.”
“This line is completely customisable yet includes today’s hottest trends and is made with high-performance formulas and ingredients.”
She continued: “Joining the Evine team has been such a special experience and I can’t wait for viewers to try Ready to Wear for themselves.”
Evine also has an e-commerce site, stocking 75 brands including Tom Ford, Hugo Boss, OPI and Emani Cosmetics.
