Texen Beauty Partners has created the packaging for Guerlain’s new collector’s palette.
Developed for the 2020 holiday season, Guerlain’s limited-edition The Golden Bee palette features ten different shades in matte and shimmer variants.
In line with the brief, Texen Beauty Partners created a pack and double-ended applicator for on-the-go use.
The lid, base and insert are made from injected ABS. Developed using specific tooling, the insert is mass-dyed black and presents the Guerlain brand name in recess, as well as featuring a hollow to hold the applicator.
The gold metalised case is decorated on top with a tone-on-tone screen print, while the inside of the lid houses a glass mirror printed with the Guerlain logo in black.
The applicator, meanwhile, is a double-ended brush with one end featuring PBT bristles and the other a sponge tip. It is screen printed with the Guerlain logo in gold.
