Texen Beauty Partners develops Guerlain’s festive collector’s palette

The Golden Bee palette features ten different shades in mattes and shimmers

Texen Beauty Partners has created the packaging for Guerlain’s new collector’s palette.

Developed for the 2020 holiday season, Guerlain’s limited-edition The Golden Bee palette features ten different shades in matte and shimmer variants.

In line with the brief, Texen Beauty Partners created a pack and double-ended applicator for on-the-go use.

The lid, base and insert are made from injected ABS. Developed using specific tooling, the insert is mass-dyed black and presents the Guerlain brand name in recess, as well as featuring a hollow to hold the applicator.

The gold metalised case is decorated on top with a tone-on-tone screen print, while the inside of the lid houses a glass mirror printed with the Guerlain logo in black.

The applicator, meanwhile, is a double-ended brush with one end featuring PBT bristles and the other a sponge tip. It is screen printed with the Guerlain logo in gold.

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