The 8 newest beauty products on-shelf this week

From the latest in beauty innovation to cosmetic line revivals, these are the brands that have launched new beauty products on the market this week

In this week’s round-up of the latest beauty launches, Cosmetics Business reveals the newest in beauty technology and the fashion brands that are betting on beauty.


1. Hermés Beauty

Spring has arrived at Hermès Beauty. A year on from the luxury fashion group’s entrance into the beauty category, it has expanded its line-up with a new range, taking inspiration from one seasonal shade in particular.

The hero product of the new Rose Hermès collection is the brand’s Rose Hermès Silky Blush blusher, complete with eight tones.

The shades vary from Rose Blush, a subtle pink colour, to Rose Tan, a blush with darker pigments, and are said to offer a tint of colour, feel weightless on the skin and give a perfect finish with buildable coverage.

The long-lasting formula is said to be blended with vitamin E to provide antioxidant properties, and is infused with notes of sandalwood and hints of green tea.

Meanwhile, the white and gold, round case with wide mirror and satin finish is marked with the concave ex-libris design created by Émile Hermès in 1923, and is also refillable.

Joining the hero products is a trio of lipsticks, again inspired by rose shades.

Said to melt over the lips, the new Rosy Lip Enhancer leaves a matte finish that is also translucent and weightless, for a wax-like finish.

The trio of shades includes a light pink, darker pink and brighter colour, each with its own warm tones to achieve the translucent colour.

Completing the collection are two blusher brushes: one full sized and a travel sku.

2. Organically Epic

The new oral care brand on the scene with a mission to reduce plastic waste from the beauty sector is Organically Epic.

First of its ‘disruptor’ products to market is the new Sonic Wave Electric Bamboo Toothbrush (£69.95), complete with heads that are made from FSC-certified bamboo, while the handle is made from recycled plastic with an electronic inner.

The brush bristles are formed with Japanese binchotan white charcoal, which is known for its detoxifying effects, and features five cleaning settings: clean, whiten, polish, gum health and sensitive.

“I wanted to bring a product to market that had not been done before, something that was needed and highlighted our values and ethos of efficacy and sustainability,” said founder Jayne Clark-Denyer.

“The Sonic Wave not only works amazingly but als causes the least amount of harm to the planet as possible.”

3. Wow Beauty

Beauty and wellbeing brand Wow Beauty has teamed up with Flower Essences to launch a botanical blend.

CFF: Clarity, Focus and Flow (£15) combines crab apple, blackberry, peppermint and willow and is said to support ‘clarity’.

The product should be taken as drops under the tongue both in the morning and evening.

Speaking about the new product, Wow Beauty founder Denise Rabor said: “CFF is something that came to me early last year when I was creating personal affirmations.

“I needed to clarify and refine my purpose but required extra support.

“I wanted to create a product that could help things happen while also maintaining and state of flow.”

Meanwhile, Saskia Marjoram, the founder of Flower Essences and former gardener for the Prince of Wales added: “I was delighted when Denise asked me to develop a blend with the title ‘Clarity Focus Flow’ from my range of single essences.

“After quite some deliberation and lots of intuition, the final essences we chose are designed to help people feel clear and sure as they move forward in their lives with a sense of purpose.”

4. Hoohaa

New fragrance subscription service Hoohaa has launched to challenge traditional fragrance producers.

Founders Lorenzo Vasini and Ryan Hall created the Hoohaa as an opportunity for customers to access niche fragrances.

Subscribers will be able to choose from three edits and Hoohaa will curate three 10ml scents and send them directly to consumers, giving customers the chance to shop fragrances they have not tried before.

Shoppers can change their edits at any point as their palette for scent develops.

Co-founder and Chief Creative Officer Hall said: “We aim to help our customers cut through the noise in fragrance.

“From curating the newest, most purpose driven, high-quality brands, with people that care behind them to the simplification of perfume descriptions, and busting of some of the myths the industry has dined out on for many decades.”

5. Jo Loves

Jo Loves’ debut hand sanitiser combines a luxury scent with a formula that will keep hands hygienic.

The new Hand Sanitiser & Hand Lotion Duo (£25) is blended with the brand’s best selling citrus scent Pomelo, as well as a hand lotion blend will leave hands feeling smooth and scented.

The formula also contains 70% alcohol to help protect from bacteria on-the-go.

The hand sanitiser can be dispensed from the front nozzle and the hand lotion from the back.

6. Avon

Avon is helping UK customers revive their lip care game after three months of lockdown with its new Anew Revival Serum Lipstick (£10).

Designed to work like a serum, while adding colour, the product contains retexturising AHAs for smoother looking lips, as well as glycerine to add moisture and strengthen the skin barrier.

Customers can choose from 15 highly-pigmented shades, from a deep plum to a bright berry, as well as the Anew Revival Lip Treatment.

The product also offers SPF15 protection and will lock-in moisture for up to 72 hours.

7. Aveda

Eco-friendly hair care brand Aveda is on a mission to bring clean water to those who need it most in honour of Earth Month this April with the launch of its latest shampoo bar.

From its launch today, the brand will donate US$5 from the sale of every Shampure Nurturing Shampoo Bar (£14), as well as its Discovery Sets (£20), which feature products from its best selling Nutriplenish, Botanical Repair and Invati Advanced lines, to fund charity: water's efforts.

Created to care for the hair and the planet, the limited edition Shampure Nurturing Bar is said to gently cleanse and provide weightless, long-lasting nourishment to hair, while the product is also silicone-free, sulfate cleanser free, cruelty-free and vegan.

The solid product also features zero plastic packaging and is housed in 100% post-consumer recycled fibre, helping to save two tonnes of plastic which is the equivalent of 180,000 water bottles, according to Aveda.

8. Mango

High street fashion brand Mango is betting on beauty with a reboot of its cosmetics line.

The new line of fragrances includes six scents for men and six for women, and is inspired by the Mediterranean culture and lifestyle Mango reinforces for its fashion lines.

Mémoires de la Méditerranée, for women, includes the La Fiesta, Hédonisme, Dolce Far Niente, Croisette d’Azur, Près du Soleil and Giornata Perfetta scents, and ranges from floral and fruity notes, such as orange flower, jasmine sambac and peony, to woodier tones of sandalwood and moss.

Meanwhile, the male fragrances are named after cities throughout the Mediterranean region.

Scents include Grasse, Formentera, Sardegna, Santorini, Rhodes and Bodrum, with olfactory notes of amber, cardamom, bergamot, leather and saffron.

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