The Body Shop launches in Chile with Santiago store


L'Oréal-owned cosmetics brand is opening a store in Santiago in the Plaza Egaña Mall

The Body Shop is due to open its first store in Chile this month, which represents its 66th global market.

The L’Oréal-owned cosmetics and personal care brand will open a location in Santiago in the Plaza Egaña Mall, which The Body Shop said is the “most sustainable mall in Chile”.

Paul Kimberley, The Body Shop’s Director for Latin America, said: “We are excited to bring The Body Shop brand to Chile.

After opening in Mexico in 1993 and Brazil in 2014, it is our third market in Latin America and we are convinced the region offers growth potential and opportunities for development.

“We will work with colleagues in L’Oréal Chile, benefiting from their regional expertise and customer insight to help us deliver first class products and service to suit the Chilean market.”

The Body Shop’s entry into Chile builds on the brand’s expansion into Brazil in 2014; in Chile, the brand will have access to 17.8 million people.

The Santiago store will stock The Body Shop’s core products including its Shea body butter and Vitamin E range, as well as newer launches such as Oils of Life facial oil and Drops of Youth.

The Body Shop continues to source ingredients from local suppliers. Kimberley confirmed it sources its organic Brazil nut oil from Peru, organic soy from Brazil and organic cane sugar from Paraguay.

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He said: “We are committed to protecting and enriching these precious parts of the world and supporting the communities who live there.”