The Perfume Shop MD’s 25th anniversary visit

The Perfume Shop’s Managing Director celebrated the retailer’s 25th birthday with a visit to the first UK store

Gill Smith, Managing Director presenting Will Marshall, Store Manager for The Perfume Shop, Birmingham Bullring with the 25th anniversary silver plaque.

The Perfume Shop’s Managing Director Gill Smith kicked off the 25th birthday celebrations last week by presenting the UK’s first Perfume Shop store, Birmingham Bullring with a commemorative silver plaque.

The first 25 customers to buy a fragrance on the 21 March received a free bottle of perfume and shoppers throughout the UK will benefit from a range of offers from Monday 27 March to 26 April.

Gill Smith, The Perfume Shop Managing Director said: “Reaching 25 is an achievement for any business and everyone who has been in the retail industry for the past 24 years would agree this has been a period with huge changes in the way we all shop in our high streets and now online.”

She added: “We are looking forward to celebrating our history this year with colleagues and customers and we have great birthday offers we know our shoppers are going to love.”

Will Marshall, Store Manager at The Perfume Shop at Birmingham Bullring said: “Myself and the team are really excited to be celebrating such a milestone with The Perfume Shop."

He continued: "We’ve got so many loyal customers that have shopped with us for years and kicking off the celebration here in Birmingham, where it all began, is a great way to bring the anniversary alive for us and for them.”