Pinterest's Head of Beauty, Tom Spratt, on why street style has overtaken the runway for trend inspiration
Who has great impact on trends during Fashion Week season? The runway, or street style?
"Venues for catwalks have evolved from the classic two-way runway, from Chanel’s movie-like sets transforming Paris’ Grand Palais into a space station, to Louis Vuitton’s 2023 cruise collection showcased in the Californian desert.
So Vogue’s latest announcement that they will stage an outdoor runway show and street fair during New York Fashion Week, presents another chapter in innovative spaces for shows. But does it also represent a shift in the impact of sidewalk beauty and fashion?
Search data from Pinterest, our own crystal ball towards trends, shows when searching for ‘fashion week’, it’s not the looks featured on the catwalks that are rising in popularity, but instead the ...
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