The most memorable beauty campaigns of 2019

Cosmetics Business picks the adverts and marketing moments that defined the past 12 months

Powerful storytelling. Award-winning comedians. Social media boycotts and even a Stormtrooper. This year’s beauty campaigns had it all.

In no particular order, Cosmetics Business has picked the adverts that got consumers talking in 2019: the good, the surprising and the controversial . . .

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