Innovation means having the courage and the ability to see change as an opportunity, to grasp any new request of the market, seeking new ways of thinking and acting.
It means to escape from the ordinary and to get rid of established schemes to propose original packaging solutions, attractive in terms of aesthetics and design yet functional in any application, in the perspective of continuous combination of experience, tradition and progress.
For Baralan, innovation is the driver, the change, the strategic lever that guides the evolution and continuous improvement of the company’s processes and the product itself.
Baralan has always pursued innovation, understanding and anticipating needs and requirements in order to create a solid relationship and mutual listening with its customers, as well as offering creative and effective solutions.
Baralan thus reveals itself to be “Innovation Ambassador”, that is ambassador of innovation through the development of innovative packaging in the shapes and materials used, cared in every detail, as a guarantee of quality.
For Baralan, innovation comes to life through a set of elements aimed at offering to each customer the best solution for each cosmetic product: innovation therefore goes through design, personalisation with various decoration techniques and proposing products in different capacities to meet the needs of the market.
Innovation hence brings new ideas, which enrich Baralan’s range with brand-new products and with the extension of existing lines, and, in December, Baralan launches a series of new products on the market, which embody the company’s innovative drive.
This is how the new glass bottle lines for nail polish were born, Mirella and Alexia, both available in 5ml, 12ml, 15ml capacities, respectively with rounded and cubic shape for a unique geometric effect, but also the new product variants such as the iconic glass jar Minerva Jar for skin care which returns with a bold new look, in its amber version with 50 ml capacity.
Baralan also presents the glass jar Maria Jar for Skincare, available in a limited edition in 30ml capacity.
However, Baralan’s continuous work of research and development is not limited only to the study of new glass bottles and jars, but also to a wide range of accessories: therefore, the new Han enters the range, available in the removable overcap Han 13/15 and the overpump Han 15.
Moreover, the offer also expands with two new proposals for droppers, Dropper Large 19 and Dropper 24, and also with the innovative Applicator 15 with a rigid structure that enhances its functionality.
Therefore, Baralan’s offer becomes increasingly broad and diversified, able to provide concrete answer to the needs of each market segment that is constantly evolving and searching for innovation.
In a dynamic market pervaded by constant changes, Baralan stands as the spokesperson for innovation that will be the leitmotiv of 2021, a year that promises to be very dynamic for the Group with the aim of always embracing beauty through cosmetic packaging.
Baralan will therefore continue to bring Made In Italy to the world, understood as a symbol of beauty, design and impeccable taste, combined with an excellent level of quality and service, which has always been appreciated worldwide and recognized in the packaging developed.