The trends taking the beauty world by storm in 2017 and beyond

By Laura Husband 7-Jul-2017

Cosmetics Business speaks to the experts to discover the hottest trends sweeping the industry

James Charles for CoverGirl

By next year, the global beauty industry will be valued at $461 billion, according to forecasts from market research company Research & Markets, explains Theresa Yee, Senior Beauty Editor at WGSN.

The beauty sector never stands still so it’s essential to know what’s sizzling hot right now but also what will be creating a buzz next year and beyond.

Athleisure meets beauty

Yee says the athletic beauty trend, which is also known as ‘athbeauty’ or active beauty, is inspired by the fashion industry’s growing athleisure sector.

This market has an estimated value of...

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