After being acquired by Canopy Growth Corporation in 2019, skin care brand This Works has moved into the CBD space. But issues persist relating to consumer confusion and miseducation
Combining the best of science and nature, This Works' founder journalist Kathy Phillips set out to redefine skin care when she set up her fledgling brand in 2003.
Fast-forward the best part of 20 years, and today her brand is stocked around the world with a panel of This Works consumers taking on the task of testing skus to make sure they live up to the brand's name and core claim – that 'this works'.
The brand came to a transitional point in 2019 when it was acquired by the world's largest cannabis company Canopy Growth Corporation in a £43m takeover deal.
In association with CEW UK, here This Works' CEO Anna Persaud, who is also VP Skincare & Topicals at Canopy Growth, discusses how business has changed under new ownership and the opportunities that it is facing in the growing sector of CBD beauty.
What does your role involve?
As VP Skincare & Topicals at Canopy Growth and CEO of This Works, no two days are the same.
In addition to overseeing the day to day running of a business such as working with the sales and marketing teams on campaign execution and business growth both roles require me to be closely involved in product development, from concept development, to formulation and signing off on the clinical and user trials that are part of our brand DNA.
How did you get to where you are today?In my early twenties I undertook a PhD in Biochemistry researching detoxification mechanisms and oxidative stress in parasites.
At the time of I already had an obsession with . . .
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