'This is not a lovely PR story': Why beauty brands are supporting black-owned rival businesses

The cosmetics industry has a long way to go, but these companies are reflecting to support their black employees and other entrepreneurs

It has been 12 weeks since the death of George Floyd reignited Black Lives Matter protests against racial inequalities across all sectors of society and industry.

In the immediate aftermath of Floyd's death by Minneapolis police officer Derek Chauvin, countless beauty brands seized the opportunity and pledged their support to the black community by posting black squares on Instagram as part of memorial Blackout Tuesday. Many publicly showcased their monetary donations to non-profit organisations combating racial injustice and others temporarily ceased trading for a day of reflection on 2 June.

In recent weeks, members of the industry have also begun to confront . . .

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