Thought provoking fragrance: IFRA Forum tackles wellbeing and mental health

This year’s IFRA UK Fragrance Forum brought together the sciences, arts and inspirational voices to discuss the undiscovered power of scent outside its traditional realms.

On this year’s World Mental Health Day, the best noses in the business gathered for the IFRA UK Fragrance Forum on 11 October at London’s Wellcome Collection to learn how fragrances can impact customers’ own wellbeing.

Titled ‘Scentimental ­– fragrance on the mind’, the Forum saw each speaker take to the stage to give their insight into how the fragrance sector can affect the world around us.

From the woman who can sniff out Parkinson’s to the scents of five of the world’s most polluted cities, the forum investigated the power of scent and how it can be used to not only provoke nostalgia but also detect neurodegenerative diseases.

‘When I first smelt Parkinson’s’

Joy Milne - the woman who can smell Parkinson's

The opening session of the day saw Dr Tilo Kunath from Edinburgh University discuss his research into Parkinson’s, a disease caused by the lose of nerve cells in the part of the brain known as the substantia nigra, which restricts movement in the body and can eventually lead to the development of dementia.

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