Toiletries coverage tops all beauty categories

Toiletries editorial has grown significantly while advertising has fallen

Toiletries editorial has grown by 32% during January to October compared with the same period in 2012 – the biggest increase of any of the beauty categories. This was driven by a host of new launches in the category from brands including Lynx, Nivea and Sure. Despite this, toiletries advertising has fallen by 19%, which is also the biggest decrease of any of the beauty categories.

The dark side of tanning

A recent study has found that 50% of girls aged 15-17 living in Liverpool in the UK use a sun bed compared to a national average of just 11%. According to the study, using a sunbed just once a month or more doubles the risk of developing malignant melanoma, which is the most serious form of skin cancer. In fact, malignant melanoma is now the fastest growing cancer among 18 to 35 year olds in the UK.

To combat the problem, Liverpool's City Council and Cancer Research UK have launched 'The Look To Die For?' campaign which calls on the government to give every local authority in England the power to regulate sunbed business. In line with the campaign, October's Liverpool Fashion Week will be enforcing a strict “no sunbed” rule, with only models who have never used, or pledge to not use sunbeds eligible to take part.

"The health and wellbeing of our models is of paramount importance and we're delighted to be the first fashion week that has a complete ban on sunbed-using models,” said Amanda Moss, organiser of Liverpool Fashion Week.

“We hope that by showing how gorgeous our models look at this year's Liverpool Fashion Week, we will help sunbed users in the city realise they don't need to get on the beds to look great.”

mymarketmonitor.com’s top blogs of the week:Gh0stparties eyes up the latest eye palettes •MakeUpSavvy hits the high street for beauty bargains •TheLondonLipgloss creates shimmering golden eyes •AGirlAndABeautyBlog looks for international beauty buys

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