Top 10 SEO tips for cosmetics industry websites

Strong keywords are not the only thing you need to master to build a strong website. Give yours the best chance of being picked up by search engines – and consumers – with this foolproof guide

When it comes to building your online cosmetics business Search Engine Optimisation (SEO) is perhaps one of the most important ways to drive traffic – and therefore spend – to your site.

Sel-Vin Kuik

But what is it, and what do you need to be doing? Cosmetics Business asks Sel-Vin Kuik of digital agency SMACK to share his top tips for boosting your SEO ranking.

Tip #1: Put yourself in Google’s shoes

This may seem like a strange tip, but once you understand where Google is coming from, everything else falls into place much more easily. Basically, they have a reputation as the best search engine in the world, and that’s because unlike other competitors, they get you the best results, fast. Everything they do in terms of ranking sites is built around . . .

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