Trend alert: Why are mushroom launches sprouting up in beauty and wellness?

From reishi to snow mushroom, Western consumers are increasing being won over by fungi-inspired skin care and wellness treatments

Mushrooms are the unsuspecting fungi that have long provided a point of contention around the dinner table.

Whether you are an enthusiastic mycophilic or a steadfast mycophobic . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business

Companies