The brand, founded by three sisters was founded in 2014 and is ready for it’s US market close-up
UNDRGRND Beauty and it’s sister, boutique marketing and sales services agency, Beauty Anthologie announces a US market partnership with French clean, luxury, skin care brand L’Odaïtès.
The brand, founded by three sisters who “have been initiated from childhood to the benefits of using plant based ingredients and a powerful skin care regime passed down by females in our family for many, many generations. Armed with valuable pharmaceutical knowledge, we have endeavored to reveal the authentic raw materials, the complexity of our formulas, and the perfect timing needed to accomplish each step in the process...” was founded in 2014, and is ready for it’s US market close-up.
The sisters, bring generational knowledge of this ritual and individual expertise: the chemist who knows how to select and integrate the best ingredients, the pharmacist whose technological background aids in formulation development and the oversight of small batch production, and, of course, the entrepreneur who’s charge it is to help introduce L’Odaïtès to skin care enthusiasts.
At the heart of the brand, lies the date. The date palm tree has thrived for a thousand years in the desert, arid environment – even as constantly exposed to the harshest of sun’s solar radiation.
L’Odaïtès extraction method allows for optimal bio-absorption. The extraction technology used for the pure-plant active ingredients (cold extraction, cold pressing, bio-fermentation, and steam extraction) ensures biological richness, and an affinity with skin allowing for high absorption.
A beauty editor favorite, L’Odaïtès has been featured in many international publications including, Vogue Paris, Elle, WWD, Marie Claire, etc.
Currently, the brand is distributed in apothecaries and perfumeries dotting Europe’s biggest cities. These include: Le Bon March., Parfumerie Burdin, Madame Monsieur, Cigoire, amongst others.
The UNDRGRND Beauty founders are especially excited by having an extended relationship through Beauty Anthologie. This duality allows for more collaborative development of brand creative, seamless execution, consistent messaging and strategic distribution planning.