Urban Decay does U-turn on Chinese expansion


Brand retracts former announcement

Urban Decay has made the decision not to sell its products in China, despite announcing plans to expand into the country last month.

The make-up brand, which is well known for its cruelty-free policy, faced the challenge of complying with China’s animal testing regulations, which currently allow the government to conduct animal testing for cosmetic products before they are approved for use in the country. Initially the company said it would not let this obstacle come in the way of its core values, however it proved a deciding factor in its latest announcement.

An Urban Decay spokesperson said: “While several factors were important in reaching this decision, ultimately we did not feel we could comply with current regulations in China and remain true to our core principles. We know there are many progressive consumers in China who would embrace an opportunity to purchase non-animal tested products – our hope remains that we have the chance to offer Urban Decay products to these consumers someday in the future.”